PLANNED PARENTHOOD
An Iconic Campaign
Planned Parenthood needed design direction and promotional collateral for their new “Gladiators” giving initiative.
They were interested in attracting smaller donations from a younger audience and sought to create a memorable campaign for this entry-level membership intended to be gifted to family and friends during the holidays.
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• Campaign Design
• Art Direction
• Photography
• Print Collateral
• Pin Design
Extending the Parent Brand
A custom helmet icon was designed upon the foundation of Planned Parenthood’s identity. Supporting messaging and headlines were crafted, then deployed in a series of posters, postcards, mailers and commemorative enamel pins.
Connecting the Message
In addition to design, I led art direction and created the original photography for the promotional campaign.
